In today’s increasingly volatile and complex business environment, project teams need new tools and models to operate in a more flexible, discovery-driven capacity. Design thinking has gained prominence amongst innovative organizations as a powerful technique for delivering innovative solutions that delight their customers. Design thinking enables project teams to solve business problems by following an iterative process and focusing on their user’s standpoint.
This workshop explores the intersection between the worlds of design thinking and project management and will provide course participants with a high-level overview of design thinking methods and tools. Two case studies are used to show concretely how to integrate design methods into projects with lessons learned and unique outcomes.
Students should bring their “creative” sides as the workshop offers experiential learning through rapid-fire sketching, as well as several individual and group hands-on exercises to learn various design methods for user research, idea generation, visualization and prototyping.
At the conclusion of the two-day workshop, students should be able to describe the benefits of incorporating design methodologies on projects for increased customer alignment and business impact and be able to illustrate multiple design-thinking tools that could benefit current or future projects.